AI visibility
is the next search advantage.
We build it like infrastructure.
We help enterprise brands build the technical, semantic, and authority infrastructure required to be cited inside AI-generated answers.
Foundation
01 · Foundation
Entity resolution, structured data, crawl access. The infrastructure AI needs to verify you.
Authority
02 · Authority
The third-party consensus AI is trained on. Reddit, reviews, podcasts, press, the long tail of citation.
Distribution
03 · Distribution
Where content has to live to be picked up. Listicles, comparison pages, the surfaces AI fetches from.
Measurement
04 · Measurement
Citation rate, share of voice, source citations. Instrumentation that survives drift.
Who we are
Built like an infrastructure firm, not a content agency.
We come at AI visibility as engineers. Structured data, crawl behaviour, citation graphs, prompt coverage, measurement — these are systems problems, not content problems. Treating them as content problems is why most enterprise AEO programmes plateau by month three. We build the infrastructure first, instrument it, and let your content compound on top of it.
The stack we build with
Who it's for
Teams building AI visibility as a discipline, not a side project.
01
Enterprise marketing teams
For teams that already have SEO, content, PR, and analytics functions but need an AEO layer across them.
02
B2B SaaS and software companies
For products that need to be recommended in comparison, category, and “best tool for…” prompts.
03
Category leaders and challengers
For brands that need to defend or earn visibility as AI systems begin shaping buyer shortlists.
04
Funded or PE-backed companies
For companies where discoverability, narrative control, and category positioning have board-level importance.
05
High-consideration service firms
For firms where trust, expertise, and third-party validation shape buyer decisions.
06
Companies with complex buying journeys
For categories where buyers research, compare, validate, and ask AI for decision support before contacting sales.
How we measure
We measure what AI already says about you.
Every engagement is instrumented from day one. Citation rate, share of voice, sentiment, and AI referral traffic — tracked across every major engine, so progress is a number, not a feeling.
This is the picture your diagnostic returns.
How we measure
We measure what AI already says about you.
Every engagement is instrumented from day one. Citation rate, share of voice, sentiment, and AI referral traffic — tracked across every major engine, so progress is a number, not a feeling. This is the picture your diagnostic returns.
ABOUT
A specialist firm for the AI discovery layer.
AI visibility has moved faster than most enterprise teams can reorganise around it. SEO, content, PR, analytics, and technical teams all own part of the problem — but rarely the whole system.
The team
Senior-led by design
AEO is a young discipline, and most of the meaningful judgement calls are still human-shaped, prompt library decisions, Mention Graph priority calls, attribution language, the Custom GPT yes/no. We don't scale by adding junior consultants. The people below are who you'll actually be working with.
Arthur Bax
Co-Founder
Stepan Stulov
Co-Founder
Phuthi
Senior Advisor
Before you publish more, measure what AI already believes.
AI visibility starts with a baseline. We identify where your brand appears, where competitors are being cited instead, which sources answer engines trust, and which technical or authority gaps are holding you back — then build the infrastructure to improve visibility over time.
Request an AI Visibility Diagnostic →